The Coverage Code
The Coverage Code teaches new and aspiring agents how to present products, build client relationships, overcome objections, and turn insurance knowledge into sales confidence.
8 steps. 4 blocks. 26 modules. One price: $50.
Instant download. $50 before applicable sales tax, paid once, no subscription.
Why this book exists
Licensing courses teach the law and the products. They rarely teach you how to start a conversation, run a needs analysis, answer “I need to think about it” or build a pipeline that pays your bills. This book fills that gap.
Every new agent runs into the same questions:
Learn it as a code. Eight learnable steps, run in order, on a foundation of product knowledge and ethics.
“Successful insurance sales is not a gift some people are born with. It is a code: eight learnable steps, run in order, on a foundation of product knowledge and ethics.”
How it works
Every client relationship moves through the same eight steps, and the last step feeds the first. The book teaches them in order:
Find and qualify the people you can help.
Start the conversation and build trust.
Run a needs analysis to find the real need.
Explain products honestly and clearly.
Answer questions and objections with confidence.
Help clients make a decision and complete the application.
Deliver the policy and keep the promise.
Retain clients, earn referrals and build a practice.
Instant download. $50 before applicable sales tax.
Everything you get
Each block ends with a hands-on RUN assignment, and every module ends with a short CODE_CHECK of actions to complete before you continue.
Block 1 · Modules 1.1–1.5
Block 2 · Modules 2.1–2.7
Block 3 · Modules 3.1–3.7
Block 4 · Modules 4.1–4.7
Also inside: the Introduction, the Final Assessment (a complete product presentation), a ten-point Agent Readiness Checklist, the Conclusion and a Bibliography of sources.
One PDF. Everything in it.
All four blocks, all 26 modules, the four RUN assignments, the Final Assessment and the readiness checklist, in one 113-page PDF you can read on any screen and print when you want to write by hand.
Try before you buy
Open the Introduction, Cracking the Coverage Code: why the book exists, who it is for and the eight steps of the code. Like what you see? All four blocks come with your copy.
Open the free sampleA three-page PDF for reading on screen. No email. No catch.
Who it’s for
Company-neutral and product-neutral. The skills apply whether you represent one carrier or twenty, sell face to face or by phone. It is not a state pre-licensing course, a continuing-education course or carrier product training, and it does not replace the training your state, carriers or agency require.
The fine print (it’s short)
| What you get | One 113-page PDF (letter size): four blocks, 26 modules, four RUN assignments, a Final Assessment, a ten-point Agent Readiness Checklist and a Bibliography. |
|---|---|
| Price | $50 before applicable sales tax. Paid once. No subscription. |
| Checkout | Handled by Payhip. Card payments are processed by Stripe. |
| Delivery | Right after checkout, Payhip emails your receipt with download access. |
| What you need | A PDF reader. To write by hand, print the worksheets or use a notebook. |
| License | One reader. Your PDF is stamped with your email address and purchase date. |
| Refunds | All sales are final. If the file is damaged or won’t download and the problem can’t be fixed, you get a refund. |
| Help | Email frankdimasi@thealimasgroup.com with your order ID. |
Before you buy
Newly licensed agents, people preparing for a license, career changers, agents switching agency models, and managers or trainers who want a product-neutral curriculum. The book assumes no prior knowledge and defines every term the first time it appears.
No. It is not a state pre-licensing course, a continuing-education course or carrier product training, and it does not replace any training your state, carriers or agency require, including annuity best-interest and anti-money-laundering training.
It gives you methods, scripts and exercises. What you earn depends on your market, your carriers, your agency and your effort, so no honest book can promise sales or income, and this one doesn’t. Statistics in the book describe the studies and reports cited, not your results.
No. Insurance law is set state by state and changes often. Confirm any rule with your state insurance department, your carriers and your compliance team. Names, premiums and scripts in the book are examples only.
Yes. The free three-page sample on this page is for reading on screen: the Introduction, who the book is for, and the eight steps of the code.
After successful payment, Payhip emails a receipt with protected download access. Use the email address where you want the receipt and file. Checkout shows an optional marketing-email checkbox; you don’t need to tick it to buy or to get your file. We do not currently send marketing email.
Yes. Open the PDF in any PDF reader and zoom in. The exercises are printable pages, not fill-in-on-screen forms: print them or copy the prompts into a notebook or your CRM.
No. A $50 purchase licenses one reader. Each person using the book needs a license: buy one copy per reader, or email support to ask about a group license.
All sales are final. Because the file is delivered right away, completed purchases are not refunded. If the file is damaged or you cannot download it and the problem cannot be fixed, you will get a refund. This does not limit any rights you have under the law where you live. Review the purchase terms before you buy.
Check your spam folder and the inbox of the email address you used at checkout. Still stuck? Email frankdimasi@thealimasgroup.com with your order ID and that email address. Please don’t send card numbers or ID documents.
Everything comes with one purchase:
$50
Before applicable sales tax / One reader / Instant download / All sales final
Sales open soonP.S. Still on the fence? Read the 3 free pages first. If they don’t make you want the rest, don’t buy it.
Questions? Email support. By purchasing, you accept the purchase and single-reader terms.
Results depend on your market, your carriers, your agency and your effort. No sales or income are promised.
